The scientist with the media – Next edition: Madrid, November 14-17 2022

The availability of specialized courses in science for journalists is broad, however, the reverse is not true. For the most part, medical personnel from both the field of research and primary care continue to have little experience or knowledge of how the media works. This training seminar enables participants to get close to the work dynamic in a newsroom and learn the keys to its functioning.

This workshop will use the modern facilities intended for the audiovisual training of professionals in public broadcasting in Madrid. Participants will gain access to a television or radio set, and the other tools of the journalist working on press releases and press conferences.

Program

• The television newsroom
• News on Television
• Sources of information
• Practical exercise in a TV studio
• Scientific reports on television
• Science on the radio
• Practical exercise in a radio studio
• Science on the Internet and social networks
• Corporate communication
• Practical exercises on corporate communication
• Scientific culture and democratic culture

Professors

Graziella Almendral
Holds a degree in Information Sciences, specializing in Journalism, from the Universidad Complutense de Madrid (1989) and an International Masters in Humanitarian Medicine from Miguel Hernández University. Since 1990 she has been news editor for Antena 3 Television. In 2005, she founded the production company Indaganda, which specialises in science reporting and health, and this was the seed for Indaganda, the first television channel about science and innovation in Spain.

Marc de Semir
Holds a degree in Information Sciences from the Autonomous University of Barcelona, a Masters in Scientific and Business Communication from Pompeu Fabra University and a PDD from IESE. He has been head of communications for the European Mediterranean Institute and of scientific communication for the La Caixa Foundation. He has collaborated with the Science and Life supplement of La Vanguardia and the Third Millennium section of the Heraldo de Aragon newspaper. Since 2001 he has been director of corporate communications and international relations at Hospital Clínic of Barcelona and the Institute of Biomedical Research August Pi i Sunyer. He is currently director of corporate communications at the Bertelsmann Foundation and delegate for Catalonia in the National Association of Health Journalists.

Pampa García Molina
Holds a degree in Physics from the Universidad Complutense de Madrid and a Masters in Scientific Communication, Technology and the Environment from Carlos III University. She has been editor of Muy Interesante (Very Intereesting) and Divulga (Divulge), a freelance scientific editor and contributor in various media organisation such as El Mundo, La Razon, Entrelíneas and Alfa. She is currently coordinator of the SINC agency.

Ana Montserrat Rosell
Holds a degree in Information Sciences and a Masters in Screenwriting from the Autonomous University of Barcelona. She has been director of the science program tres14 on La 2 since its launch in 2008. She is also the writer of the science documentary Camino a la Inmortalidad (Road to Immortality) from the series Amazing on La 2. She previously worked as a screenwriter and director on several documentaries produced domestically and internationally, as well as in television entertainment programs and drama series. Her passion for science and for understanding the world around us have led her to working on audio-visual scientific communication.

General information

• The course is aimed at all scientists and health professionals, both in the fields of research and care, who are interested in learning the fundamentals about the operation and language of the media in order to improve the communication of their data.
• The duration of the workshop is two intensive days with morning and afternoon sessions (8:30 to 17:30 h), of about 16 h in total.
• The registration fee is 100 € and includes workshop materials, cafes and two lunches. Both the accommodation and travel costs must be borne by the participants.
• The number of participants is limited to a maximum of 25.
• Should the number of applicants exceeded the number of places, selection will be based on date of application.
• Due to the nature of the workshop, participants are asked not only to actively participate and attend all the sessions, but also to be punctual to avoid affecting the dynamics of the groups.
• A certificate of attendance will be issued to each participant.

Edition

• Madrid, November, 14-17 2022

Collaborating institutions