Opinion polls usually reflect a preference of the public for science topics. Audience data, however, appear to show exactly the opposite. How interested is society in science? Which real audience has not only the traditional means offered by scientific contents, but also dissemination possibilities such as blogs or museums? How are social networks and internet influencing the dissemination of scientific news?
The Esteve Foundation presents Los públicos de la ciencia. This is a study drawn up by the Advanced Study Group of Communication of Universidad Rey Juan Carlos, directed by Pablo Francescutti in which, for the first time, the most significant data of the main surveys on the public perception of science are cross checked with the real audiences of all today’s media that disseminates scientific knowledge.
The results of this report on the science public contradict alarmists, but they also confirm the significant imbalance among almost 17 million Spanish people who showed their interest in science and technology in the survey, by the Spanish Foundation for Science and Technology (FECYT) in 2010, and the 5 or 6 million who usually consume this type of information.
Apart from the report by Francescutti, four journalists and four scientists interpret the results of the research in this book, in which defection of young members of the public is observed. They are gradually abandoning traditional media to turn towards internet and social networks. There is also a significant gender gap, and women have become one of the pending issues in scientific dissemination.
Coral Larrosa (head of scientific news in Telecino news programmes), Esperanza García Molina (coordinator of the SINC agency), Nuria Ramírez de Castro (chief editor of Society news in the newspaper ABC), and Javier Armentia (director of the Planetarium of Pamplona) are the representatives in this book on the world of communication, while the field of science is represented by Antonio Ariño (Vice rector of Culture and Equality of Universidad de Valencia), Pere-Joan Cardona (of the Experimental Tuberculosis Unit of Hospital Germans Trias i Pujol), Manuel de León (of the Institute of Mathematical Sciences) and Rafael Maldonado (of the Neuropharmacology Laboratory of Universidad Pompeu Fabra). They all participated in a debate on scientific journalism held on 11 June 2014 in Madrid.
|Complete document||P. Francescutti||[wpdm id=1288 type=”btn”]|
|Presentación||[wpdm id=1289 type=”btn”]|
|Participantes||[wpdm id=1290 type=”btn”]|
|1. Informe Los públicos de la ciencia||P. Francescutti||[wpdm id=1291 type=”btn”]|
|2. Síntesis del debate Los públicos de la ciencia||P. Morales||[wpdm id=1292 type=”btn”]|
|3. La comunicación científica hoy||A. Ariño||[wpdm id=1293 type=”btn”]|
|4. Anotaciones a los públicos de la ciencia desde los museos, casas y centros de ciencia españoles||J. Armentia||[wpdm id=1294 type=”btn”]|
|5. Público y ciencia||PJ. Cardona||[wpdm id=1295 type=”btn”]|
|6. Comunicar la ciencia, una obligación de los científicos||M. de León||[wpdm id=1296 type=”btn”]|
|7. Los públicos de la agencia SINC||E. García Molina||[wpdm id=1297 type=”btn”]|
|8. Ciencia, porque hay público||C. Larrosa||[wpdm id=1298 type=”btn”]|
|9. Reflexiones sobre las nuevas tendencias en la comunicación científica||R. Maldonado||[wpdm id=1299 type=”btn”]|
|10. El reto de interesar y entretener||N. Ramírez de Castro||[wpdm id=1300 type=”btn”]|